Photorealistic 3D product animation production by BIRAN

PHOTOREAL CGI FOR PRODUCT LAUNCHES

3D Product Animation

Photorealistic 3D product animation for launches, feature films, explainers and campaign assets—built from CAD or product references.

Discuss your projectView starting budgets

01 / OVERVIEW

3D Product Animation for product launches and campaigns.

We turn product files, engineering references and campaign goals into controlled visual stories. CGI gives your team the freedom to reveal internal mechanisms, develop materials, choreograph camera movement and explain assembly steps. For product-critical shots, we start from approved geometry and references; AI-assisted environments are an option only where they suit the brief, not a requirement.

BEST FIT

Where this service creates value.

  • Product launches and crowdfunding campaigns
  • Feature demonstrations and technical explainers
  • Installation and assembly instructions with an approved step sequence
  • E-commerce hero films and paid advertising
  • Agency pitches requiring a reliable CGI partner

TYPICAL OUTPUTS

  • 15–60 second CGI product films
  • Feature cutaways and exploded-view sequences
  • Social, retail and presentation cutdowns
  • High-resolution campaign stills

PRODUCTION WORKFLOW

Clear decisions before expensive frames.

A milestone-based workflow keeps product accuracy, creative direction and delivery scope visible throughout production.

  1. 01

    Asset and brief review

    We inspect CAD, reference photography, brand guidelines, launch channels and the product claims that need to be communicated.

  2. 02

    Storyboard and look development

    Camera language, materials, lighting and visual hierarchy are agreed before full animation and rendering begin.

  3. 03

    Animation and milestone review

    Motion, simulations and feature demonstrations are developed through clear review stages so decisions stay controlled.

  4. 04

    Finishing and delivery

    Editing, graphics, sound and format variations are prepared for the channels defined in the brief.

COMMON QUESTIONS

Before you send the brief.

How much does a 3D product animation cost at BIRAN?

3D Product Essentials starts at US$1,500 for one product, up to 15 seconds and 3 simple shots with a usable supplied model and simple background. 3D Installation Guide starts at US$2,990 for up to 60 seconds and 6 simple approved steps with a usable supplied model and instructions. Both include one aspect ratio and one 1080p master; Essentials includes one consolidated refinement round and Installation includes two, within the approved scope. Signature Product Film starts at US$6,500 with a custom campaign scope. Modeling, major cleanup, simulation, licensing and extra outputs are assessed separately. Final scope and schedule are confirmed in writing.

What files do you need to begin a 3D product animation?

A clean CAD or 3D model is ideal. We can also assess drawings, product photography and prototypes, then quote any modeling or cleanup separately.

Can you show internal mechanisms that cannot be filmed?

Yes. Cutaways, transparent materials, exploded views, airflow, heat paths and other invisible product functions are common reasons to use CGI.

Can one production create assets for several channels?

Yes. We can plan the master film around horizontal, vertical, short-form and still-image outputs so the same production system supports multiple campaign needs.

Can you create product installation or assembly animations?

Yes. We review the product version, parts, approved installation instructions and technical approver before planning the sequence. Installation films are scoped by steps, shot complexity and required versions, not simply by applying a short commercial's price per second.

PLAN YOUR PRODUCTION

Product video buyer guides

BIRAN is a Guangzhou-based studio working remotely with brands and agencies worldwide. We offer 3D product animation, home appliance CGI, consumer electronics animation and AI-assisted video production, with project communication in English or Chinese.

START A PROJECT

Bring us the product and the communication problem.

Share your launch goal, product assets, target duration, budget range and delivery date. We will recommend the most suitable CGI, AI-assisted or hybrid production route.

Optional project details
Open email brief

Prefer a web form? Use our main-site enquiry form ↗

Typical response: within one business day.The email button opens your mail app; it does not send or save an enquiry. Start with a non-confidential summary. Restricted assets and external-tool permissions are agreed separately.