Hardware and finish references
Identify the exact model and version, dimensions, ports, buttons and material finishes. Provide approved CAD or photography; missing internal geometry and model cleanup are reviewed separately.
PREMIUM VISUALS FOR SMART HARDWARE
Consumer Electronics CGI & Product Animation
Consumer electronics CGI and 3D product animation for smart devices, displays, audio and wearables. Plan product details, screen assets and launch deliverables.
Discuss your projectView starting budgets01 / OVERVIEW
Make the product detail part of the story.
Consumer electronics CGI makes hardware, interfaces and component details readable through controlled 3D motion. BIRAN creates electronics product animation for launches, e-commerce product pages and advertising: a display's screen story, a smart device's mechanism or an audio product's finish can each require a different shot plan. We agree which geometry, labels, screen content and technical claims must match the approved product before production. CGI is a way to explain the product, not independent proof of its performance.
BEST FIT
Where this service creates value.
- Smartphones, tablets and interactive displays
- Audio, gaming and computer accessories
- Wearables and connected health devices
- Smart locks, sensors and intelligent hardware
TYPICAL OUTPUTS
- Launch films and product reveal sequences
- Interface, feature and component animations
- Macro material shots and hero stills
- Retail, event-screen and social adaptations
PREPARE YOUR PROJECT BRIEF
What we need to scope your film.
Screens and product claims
Supply approved interface assets and the screen actions to show. Nominate a technical approver for component layouts and feature explanations; do not assume visual effects verify performance.
Launch outputs and versions
Define the master duration, key shots, languages, aspect ratios and any stills. A product page, event screen and vertical ad may need different framing and separately scoped versions.
Start with a non-confidential summary. Discuss your requirements before sharing restricted assets →
PRODUCTION WORKFLOW
Clear decisions before expensive frames.
A milestone-based workflow keeps product accuracy, creative direction and delivery scope visible throughout production.
- 01
Feature hierarchy
We separate the essential buying reasons from supporting details so the film has a clear information rhythm.
- 02
Precision look development
Materials, reflections, screen behavior and macro detail are tested before the full sequence is produced.
- 03
Motion system
Camera paths, product movement and graphic transitions are designed to feel consistent with the hardware and brand.
- 04
Launch package
Final masters and modular shots are delivered for product pages, presentations, advertising and event use.
RELATED WORK
See the production thinking in context.
COMMON QUESTIONS
Before you send the brief.
Can you animate screens and user interfaces?
Yes. Screen content and interface moments can be integrated into the product film when the required UI assets and interaction sequence are supplied.
Can a product launch film include exploded views and component reveals?
Yes, when the available model and technical references support them. Identify the components to show and the level of detail required before quoting. Internal geometry that is missing from the supplied model may need additional modeling and approval.
Can you work before the product launches publicly?
Yes. Remote review and staged approvals can support confidential pre-launch production. Project-specific confidentiality requirements should be included in the brief.
Do you deliver still images from the same production?
Yes. Once materials, lighting and environments are approved, selected frames or dedicated compositions can be rendered as campaign stills.
What should a consumer electronics CGI brief include?
Start with a non-confidential product summary, intended audience and channel, three priority features, available CAD or photography, approved screen assets, required versions, budget and deadline. Agree permissions and a sharing method before transferring restricted product files.
Can one electronics model support several products or campaigns?
Potentially. Compatible geometry, materials or lighting may be reusable, but model revisions, new interfaces, camera paths and output versions still require assessment. Reuse rights, source-file handover, pricing and schedule are confirmed in writing rather than assumed.